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Optimizely.

Optimizely

Power digital experiences your customers will love with rich customer data

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Sync data about users attributes into Optimizely to build hyper-personalized campaigns

Deliver better experiences by bringing in data from other customer touchpoints into Optimizely

Create and send custom events with event data straight from your data warehouse

Trusted by leading companies to sync data securely at scale

NBA.
GameStop.
Spotify.
Ramp.
Retool.
Cars.com.

Improve your Optimizely data with Hightouch

Product experience use cases

With this integration, you can power your product experience platform with the most up-to-date user data directly from your data warehouse. By syncing enriched data from your warehouse, you can augment properties on users and fully utilize your platform’s features. This ensures that your team has the most accurate and relevant data at their fingertips, allowing them to make data-driven decisions that drive product growth and retention.

Analytics use cases

Ideally, your data warehouse should serve as the true source of data that contains all of your customer data. When this is the case, using your warehouse as the source for your analytics platforms enables richer product-usage analysis. You can sync enriched data from your warehouse to create more granular segments as well as bring in data from your engagement tools. Additionally, you can ensure that your product and growth teams work with data that is always up-to-date and in the expected format.

Read our Optimizely documentation

All 25+ Optimizely integrations

Airtable to Optimizely
Chaotic graph of interconnected nodes representing data warehouses, data, and business tools.

Before Hightouch

  • Inconsistent and inaccurate data
  • Laborious and expensive
  • Brittle and inflexible
Clean and easily readable graph of data moving from a warehouse node, to Hightouch, to business tools.

After Hightouch

  • Consistent and accurate
  • Observable and governed
  • Scalable and flexible

It takes less than 5 minutes to activate your data. Get started today.

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