The Hightouch Playbooks
Explore the many ways that Data Activation can add value for your teams. From our most popular use cases to the most niche, the playbooks are here to walk you through how to supercharge your business strategies with customer data.
How to Sync Leads from Sigma to Hubspot
Marketing
B2B
intermediate
Made by:Sigma
Learn how you can use Hightouch to sync contacts in your Sigma Workbooks to Hubspot.
Creating Abandon Cart Emails that Work
Marketing
eCommerce
beginner
Made by:Hightouch
E-commerce margins are tight. By implementing strong abandon cart email sequences you can reduce the amount of breakage in your funnels and increase your profitability.
Hightouch Rewind - How We Did It
Marketing
General
intermediate
Made by:Hightouch
How we created our own version of “Spotify Wrapped” - but for Hightouch.
Automating Hightouch Syncs into CI/CD Pipelines with GitHub Actions
Data
General
advanced
Made by:Hightouch
This playbook will showcase how you can automate Hightouch Syncs with GitHub Actions to ensure you have fresh data in all of your downstream tools.
Managing a Global Opt-out System Using Hightouch and dbt
Marketing
General
intermediate
Made by:Mammoth Growth
In this playbook, you'll learn how to manage a global opt-out when using more than one email tool.
Implementing Usage-Based Billing with Hightouch and the Cloud Data Warehouse
Finance
General
advanced
Made by:Hightouch
This playbook will show you how to build usage-based billing process for SaaS products.
How to Join User Information from Page Views to Conversion Events for Facebook CAPI
Advertising
Retail
intermediate
Made by:Hightouch
Learn how you can join your page view data to your conversion event data and upload it to Facebook's Conversion API.
Get Deeper Observability into dbt Pipelines
Data
General
intermediate
Made by:Hightouch
This playbook will show you how to take advantage of Hightouch’s pre-built integrations into dbt so you can get full lineage and better control of your data pipelines.
Drive App Engagement with Retargeting Campaigns on Twitter
Advertising
General
beginner
Made by:Hightouch
In this playbook, you'll learn how to build and sync an audience of existing customers to Twitter Ads to run retargeting campaigns to drive app engagement.
Creating Spotify Wrapped-Like Campaigns with Hightouch and Iterable
Marketing
General
intermediate
Made by:Hightouch, Iterable
How brands create compelling product utilization campaigns to provide customers with an in-depth look into how they interact with their products and create deeper customer relationships
Automate Offline Conversion Uploads to Maximize Google Ads ROAS
Advertising
B2B
intermediate
Made by:Hightouch
This playbook will show you how to sync offline conversions into Google Ads to optimize your ad targeting and maximize your return on ad spend.
Send Anniversary Campaigns In Salesforce Marketing Cloud
Marketing
eCommerce
advanced
Made by:Hightouch
This playbook will show you how to set up anniversary campaigns in Salesforce Marketing Cloud.
Manage Omnichannel Split Testing across Facebook and SFMC
Advertising
General
advanced
Made by:Hightouch
This playbook will show you how to manage multivariate testing across Facebook and Salesforce Marketing Cloud with Hightouch Audiences.
Improve Conversions with Personalized, Funnel-Based Ad Retargeting
Advertising
General
advanced
Made by:Hightouch
This playbook will show you how to improve conversions using funnel-based ad retargeting across performance marketing channels.
Sync Product Usage Data into Salesforce
Growth
General
intermediate
Made by:Hightouch
In this playbook, you will learn how to sync product usage data into Salesforce to empower sales representatives to personalize outreach and close more deals.
Sync Product Catalogs from your Data Warehouse to Power Facebook Dynamic Ads
Advertising
eCommerce
beginner
Made by:Hightouch
This playbook will help you automate the task of updating your product catalogs on Facebook, saving you from manually uploading CSVs.
Suppress Existing Customers from Facebook Campaigns
Advertising
General
beginner
Made by:Hightouch
In this playbook, you will learn how to build and sync an audience of existing customers to Facebook to suppress from future prospecting campaigns.
Create Facebook Lookalike Audiences from High Value Users
Advertising
General
beginner
Made by:Hightouch
In this playbook, you will learn how to use Hightouch to sync an audience of high-value customers to Facebook to generate lookalike audiences.
Sync Nested Object Data to Braze
Marketing
Retail
intermediate
Made by:Hightouch
This playbook will help you understand how and why you should be leveraging nested object arrays in Braze to deeply personalize your omnichannel marketing campaigns.
Send Better Signals to Facebook with the Conversions API
Advertising
General
intermediate
Made by:Hightouch
This playbook will show you how to enrich your conversion signals with first-party data to maximize your event match quality, and ultimately, your Facebook ROAS.
