Empower your advertising team to run targeted campaigns across LG’s premium Smart TV inventory.
Overview
Deliver more relevant ads across LG’s premium, brand-safe inventory. Reach addressable audiences across LG Smart TV Native and CTV ad experiences by matching your first-party identifiers with LG IDs using Match Booster.
Supported syncing
| Sync Type | Description | Supported Sync Modes |
|---|---|---|
| Audiences | Create and update custom audiences | All |
For more information about sync modes, refer to the sync modes docs.
Connect to LG Ad Solutions
This integration requires prior approval from the LG Ad Solutions team and the Hightouch team before proceeding.
To gain approval, please contact the Hightouch support team and connect us directly with your LG Ad Solutions rep who will verify approval. Once we have confirmed, we will unlock the integration for you to connect.
To connect, input the Advertiser Name provided by your LG rep.
Syncing custom audiences
You can input the name of the audience you plan on delivering to LG. Additionally, you can specify other properties for your audience.
User identifiers
LG only accepts LG Ad IDs to match on. We recommend using Match Booster to resolve your identifiers to these LG Ad IDs if you do not have them.
Delete behavior
The only supported sync mode is all mode, meaning that each sync run will refresh
the entire audience. Users removed from your audience will automatically be dropped
with each refresh - only present users will remain in the LG audience.
Tips and troubleshooting
Refresh rate
LG has a max refresh rate of monthly. You should not have your LG syncs running more than every 4 weeks.
Matched device count
Match rates are not available to preview in the Hightouch platform. Contact your LG rep for insights into match rates and audience reach.
Keep in mind that audience counts reflect the number of LG devices match, not the number of users matched. Also keep in mind that matching occurs at the household level, and that a single household may own multiple devices.
Common errors
If you encounter an error or question not listed below and need assistance, don't hesitate to . We're here to help.
Live debugger
Live debugger view is not support for this integration. Please reach out to us if you see any issues.
Sync alerts
Hightouch can alert you of sync issues via Slack, PagerDuty, SMS, or email. For details, please visit our article on alerting.